Kingston, Jamaica – August 12, 2025
A powerful new movement is rising, and it’s all about giving back.
Let Us S.O.A.R. (Serve Others Achieve Reciprocity), a brand-new company with roots in both Jamaica and the U.S., is helping reggae and dancehall artists turn their talent into real impact for the community.
“We know artists want to help. But sometimes they don’t know where to start, or who to trust,” says Ava Henry, the Jamaican rep for the company. “Let Us S.O.A.R. gives them a way to serve their people, build a legacy, and do it with heart.”
The company officially launches this month and already has a presence in Kingston, Florida, New York City, and Atlanta. Its mission? To help artists create registered charities, run outreach programs, and raise money for causes that matter, like helping kids, single parents, and struggling communities.
But this isn’t just talk. The team behind Let Us S.O.A.R. has big plans for Jamaica, including school outreach and artist-led projects designed to uplift and inspire.
“We’re here for the real ones. The ghetto yutes, the mothers trying to make ends meet, the fathers who don’t get enough credit,” Henry said. “Our artists know these stories because they lived them. Now they can give back, with structure, support, and strategy.”
Let Us S.O.A.R. is already gaining buzz in the music scene, with major names said to be joining soon. While official announcements are coming, the public is being encouraged to follow the company and watch the movement grow.
“This is not business as usual,” Henry added. “This is about unity, purpose, and giving back.”
To learn more, visit www.letussoar.com
Follow on Instagram: @letussoar_pbc
Follow on Facebook: @letussoar
